In all businesses, every single phone call is important as it might be translated into a successful sales. If you are not able to pick up a call, it might means an opportunity lost. Therefore, it is important that you need to have additional telephone lines, at least two.
Depending on the business nature, you might consider to add instant messenger and cell phones to your business. In the least minimum, it is good to have other ways for your customer to reach you beside the normal business telephone.
Beside the above, it is good to setup a voice mail system so that when your customer can't reach you, they can leave you a voice mail and you can get back to them as soon as possible.
It is important that you think about your customer, how they can reach you, so that you will not missed out on any possible business opportunity.
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